The Magic of a Label: How to Make Premium Fruit Command a Higher Price

Walk into a fruit store and you’ll see two identical apples. The one with an exquisite label is priced twice as high, yet it sells better. This is not a coincidence. In the premium fruit market, a small custom label is quietly changing the game.

Whether it’s fresh fruit from the orchard, premium produce from wholesalers, or high-end gift boxes in fruit stores, a well-placed label can significantly increase the value of the fruit and make a brand stand out. However, in reality, fruit growers and sellers often encounter these headaches: their fruit is of top quality, but it goes unnoticed on the shelves; the packaging looks similar, making it hard for customers to remember which is which; and worst of all, labels peel off during transportation, curl in the refrigerator, and leave adhesive residue when removed—these minor issues directly lead customers to think it’s “not worth the price.”

How can this be solved? The key lies in a professional custom label. This is where SHIMAI excels—we understand fruit and know how to use a small label to solve big problems.

•  Material Selection: For regular labels, we use glossy offset paper for bright colors; for those that need to go into cold storage or are water-resistant, we use durable synthetic paper (waterproof, tear-resistant, and frost-proof) to ensure the label looks great in any environment.

•  Cover All Scenarios: Whether it’s a small round label directly on an apple, a seal on a fruit cut box, or a large label on a gift box, we’ve got you covered. Each label carries your brand’s unique mark, making it hard for others to copy.

•  Durability as the Foundation: Using high-quality materials (such as durable synthetic paper) and protective processes, the label can withstand transportation bumps, refrigerator low temperatures, and shelf display, always maintaining its good condition.

SHIMAI believes that a good label should be like this: easy to remove, firmly attached, clearly visible, and long-lasting. This is respect for good fruit and respect for customers.