Label Solutions for the Liquor Industry: Addressing Four Core Pain Points with Customization

In the liquor industry, product labels are not only carriers of brand image but also a reflection of quality and attention to detail. However, many enterprises often encounter four core pain points during the label design and production process: insufficient stability in refrigerated environments, inadequate water resistance, mismatch between label texture and high-end positioning, and compatibility issues with labeling machines. To tackle these challenges, SHIMAI, with its years of industry experience and technological innovation, offers scientific and efficient customized solutions to help enterprises enhance their product competitiveness.

Labels Peeling and Curling in Refrigerated Environments
During the refrigerated transportation and storage of liquor products, labels are prone to peeling and curling due to low-temperature condensation or temperature differences. Traditional label materials, with their poor low-temperature resistance, struggle to adapt to such scenarios.
Solution: Dual Optimization of Materials and Processes
Recommended Materials
•  Synthetic Paper with Tactile Film: The base material has excellent low-temperature resistance, ensuring stable adhesion in environments between 2°C and 8°C. The tactile film on the surface can resist condensation erosion, preventing the label from wrinkling.
Process Adaptation

•  Low-Temperature Adhesive: Using low-temperature-specific adhesive ensures that the label remains firmly attached even in extreme temperatures. Pre-cooling tests are conducted to simulate real-world conditions and verify the reliability of the label.

Labels Damaged by Water During Transportation
During transportation, labels are often damaged by damp environments or condensation, leading to blurred printing and delaminated edges, which negatively impact the product's appearance and brand image.
Solution: Enhanced Water Resistance and Durability
Material Upgrades
•  Transparent Dragon with Tactile Film: This material combines high transparency with water resistance, making it suitable for glass bottles or transparent packaging. Water droplets can naturally slide off without leaving any residue.
•  Pearl Film with Reverse Printing: An economical choice, this material uses reverse printing technology to prevent ink from coming into contact with moisture, making it ideal for fast-moving consumer goods like mineral water bottles.
Process Enhancement
•  Localized Matte Varnish: Applying localized matte varnish to key areas of the label (such as logos and text) adds a water-resistant coating, enhancing the label's ability to resist moisture in these critical zones.

Mismatch Between Label Texture and High-End Product Positioning
High-end liquor products, such as wine and craft beer, have extremely high requirements for label texture. Ordinary paper labels fail to reflect the product's value, and poor-quality materials can degrade the consumer experience.
Solution: Creating a Premium Texture with Materials and Processes
Premium Material Recommendations
•  Linen-Textured Specialty Paper: With its fine surface texture and soft touch, this material is suitable for handcrafted craft beer or limited-edition labels.
•  Kraft Paper: The natural fiber texture highlights the eco-friendly concept and is ideal for products like whiskey and fruit wine.
Process Improvement
•  Hot Foiling and Embossing: Enhancing visual depth with a three-dimensional relief effect, this process is suitable for brand logos or core patterns.
•  Reverse UV Printing: Creating a contrast between high-gloss and matte areas, this process conveys a sense of understated luxury.

Poor Compatibility with Labeling Machines, Causing Damage to Liner Paper
During automated labeling, labels may cause machine jams, waste, and even reduced production line efficiency due to incorrect paper feed direction or insufficient liner paper toughness.
Solution: Precise Matching of Labeling Machine Parameters
Material Optimization
•  High-Toughness Liner Paper: Using high-toughness liner paper (such as glassine liner paper) increases tensile strength by 30%, reducing the risk of tearing caused by machine pulling.
Process Details
•  Precision Die-Cutting: Controlling the cutting depth with laser die-cutting technology prevents damage to the liner paper.

•  Pre-Adjusted Paper Feed Direction: Adjusting the roll direction of the label in advance according to the customer's equipment model ensures seamless integration with the production line.