Exploring the Real Needs of the Industry for Labels

In recent years, with the increasing consumer demands for food safety and quality, the food and beverage industry has been placing higher and higher requirements on product packaging, especially labels. As the carrier of product information, labels must not only be aesthetically pleasing but also possess characteristics such as water resistance, oil resistance, low-temperature tolerance, and abrasion resistance to cope with complex storage and transportation environments.

To gain a deep understanding of the real needs of the food and beverage industry for labels, the Shimai Label team recently went offline and participated in the 19th China Ice Cream and Frozen Food Exhibition and the 24th International Allfood Expo. We had in-depth exchanges with numerous exhibitors and collected a large amount of first-hand feedback. We found that in the food and beverage industry, especially in the field of cold chain transportation, there are several common pain points:

Pain Point 1: Label Curling and Falling Off in Low-Temperature Environments
Ice cream, frozen foods, and other products need to be stored in low-temperature environments for extended periods. Ordinary labels tend to curl and fall off in such conditions, affecting the product's appearance and information readability.
Solution:

Shimai has introduced low-temperature-resistant labels that use super-adhesive plastic glue, which can maintain adhesion within a temperature range of -10°C to 60°C, effectively preventing label curling and falling off. In terms of face material selection, we offer multiple options, such as PET and synthetic paper, further enhancing the labels' applicability and durability to meet the needs of different environments.

Pain Point 2: Labels Becoming Blurred and Damaged Due to Condensation
During cold chain transportation, condensation often forms on the surface of products. Ordinary labels can become blurred and damaged when they come into contact with water, making it difficult to read the product information.
Solution:

Shimai's labels feature "three-proof" characteristics—waterproof, oil-resistant, and scratch-resistant. Through special coating processes, these labels can effectively resist the erosion of condensation and oily liquids, ensuring that the label information remains clear and readable at all times. Additionally, the labels can be laminated, which not only enhances their waterproof properties but also gives them a glossy appearance.

Pain Point 3: Label Information Easily Tampered With
Some food and beverage products have high anti-counterfeiting requirements. Ordinary labels are prone to tampering or forgery, posing safety hazards.
Solution:

Shimai offers a variety of advanced anti-counterfeiting label technologies, including holographic labels, VOID labels, fragile paper labels, and special ink labels. These labels can effectively prevent tampering and forgery, ensuring product safety and providing customers with higher anti-counterfeiting protection.

Pain Point 4: Poor Printing Quality
High-end food and beverage brands have strict requirements for label printing quality. Ordinary labels often fail to meet their high standards for high-quality printing.
Solution:
1.  Shimai is equipped with multiple large-scale printing machines that can not only efficiently meet the needs of large-volume printing but also ensure quick delivery.
2.  With advanced printing equipment and experienced professional teams, Shimai can provide high-precision and high-clarity label printing services, fully meeting the strict requirements of high-end brands for label printing quality.

3.  In addition to the above solutions, Shimai also offers customized services according to specific customer needs, including customization of label size, shape, material, and process, helping customers create unique brand logos.

We believe that with our professional technology, rich experience, and sincere service, Shimai Labels will surely become a partner you can trust!